The brief
The pandemic in Europe has led to an increase in remote working. To assist with the transition of working from home, Microsoft organised a 3-day virtual event dedicated to educating customers on new features in Microsoft teams, functionalities that they may not be aware of and best practices for the workplace.
The challenge
Our challenge was to create a bold, thumb-stopping visual language that drives awareness to the online event and contributes to views on demand.
The idea
The key themes of the event were connecting people and driving productivity. To bring the idea of “Do more together” to life, we created a teaser film showcasing unfolding abstract forms that manifest and reveal itself as the Microsoft Teams icon.
Inspired by the connected links of a concertina, the silhouettes and unfolding layers symbolise seamlessly connectivity and the all-in-one functionality in Microsoft Teams that allows you to do more together.
